Skeptical consumer package-goods marketers take note: Rivals are beginning to reallocate media dollars into digital media and marketing. Such shifts are resulting in substantial increases in brand awareness that can give marketers a competitive advantage, according to the results of a study released today by the Internet Advertising Bureau.
Kimberly-Clark Corp.'s Kleenex SoftPack and Colgate-Palmolive Cos.' Colgate Total Toothpaste brands are the latest marketers to participate in cross-media optimization studies led by the IAB and Marketing Evolution, a research consultancy, and co-funded by the marketers and IAB member publishers. ...
post by santan...28th...july......
No comments:
Post a Comment